Even if your post looks great on Instagram, it won’t work well if no one sees it. For that, it’s better to learn about the best time to post on Instagram.
Well, the best time to post is between 7 am to 8 pm based on the days and hype of people’s activity online on this platform.
In this guide, we’ll explain the best time to post on Instagram for each day of the week with other details to let you know it all. Let’s begin!
When Is the Best Time to Post on Instagram in the USA?
The most vital thing is uploading at the right time if you want people to see your posts on Instagram. In 2025, the best time can be determined when people are most active. Let’s look at the best times per day to help you get ideal reactions:
Day of Week | Ideal Posting Times |
Monday | 8 am, 1 pm, and 2 pm |
Tuesday | 7 am, 8 am, and 10 am |
Wednesday | 9 am, 11 am, and 1 pm |
Thursday | 10 am, 2 pm, and 8 pm |
Friday | 9 am, 11 am, and 1 pm |
Saturday | 7 am, 10 am, 11 am, 12 pm, 9 pm, and 11 pm |
Sunday | 9 am, 2 pm, and 3 pm |
Note: These times are based on Eastern Time (EST). So, be sure to adjust them if you're in another US time zone.
1. On Monday
Time to Post: 8 am, 1 pm, and 2 pm.
A lot of people often check Instagram in the morning or during work breaks. So, you can share motivational quotes or behind-the-scenes work photos with the Monday Mood vibe.
2. On Tuesday
Time to Post: 7 am, 8 am, and 10 am.
On this day, users get into the workweek and morning scrolls are pretty common. You can also try sharing valuable tips, short videos, or carousel posts early to catch early birds.
3. On Wednesday
Time to Post: 9 am, 11 am, and 1 pm.
This day is midweek and most people often take breaks to scroll during lunch. In that case, you can use polls, stories, or Q&A posts to increase interaction.
4. On Thursday
Time to Post: 10 am, 2 pm, and 8 pm.
On Thursdays, mornings and evenings are great as people check in before and after work. You can also try a live session or product teaser in the evening for all-out views.
5. On Friday
Time to Post: 9 am, 11 am, and 1 pm.
On Friday, people are ready for the weekend. So, they are often in a good mood. To get the most reactions, you can share fun and light-hearted content like memes or weekend offers to start strong.
6. On Saturday
Time to Post: 7 am, 10 am, 11 am, 12 pm, 9 pm, and 11 pm.
Saturday late mornings are made for Instagram scrolling, so make the most of it by posting between the time slots to maximize your engagement rate.
Most people wake up late, relax, or use Instagram throughout the day and night. And, you can try posting lifestyle content or personal updates that grab attention.
7. On Sunday
Time to Post: 9 am, 2 pm, and 3 pm.
Sundays are slow and relaxing, as most users scroll after breakfast or before dinner. In that case, you can go for storytelling posts, family-friendly content, or a recap of your week.
While timing matters, keep in mind that people are different. So, if you are serious about growing your account, it’s smart to try using the Best Instagram SMM Panel. This can also help you get post engagement via likes, comments, and followers.
What’s the Worst Time to Post on Instagram?
Knowing when not to post on Instagram is just as crucial as understanding the best time. If you post at the wrong time, some people will see or interact with your content. But, the majority won't reach it due to algorithm support.
Based on the Instagram SMM Panel experts, the worst times to post are Thursdays at 3 AM and Saturdays at 11 PM. Here's why:
- Thursday at 3 AM is a bad time because most people are asleep. It’s also midweek that people spend time going outside or sleeping while staying less active during odd hours.
- Saturday at 11 PM is also not ideal because people are either out, busy, or winding down. However, some people are on social media late at night on weekends.
So, posting during these hours may mean low likes, comments, and reach. To avoid that, make sure to never post at these times for the best outcome.
How to Find the Best Time to Post on Instagram in the USA?
If you want more people to see, like, and comment on your Instagram posts, it’s ideal to post when your audience is active. Here's how to figure that out:
1. Know Your Audience
You need to think about who your followers are. For that, you can ask these queries:
- Where do they live?
- How old are they?
- What are they interested in?
By asking these questions, this helps you understand when your targeted people can use this platform.
2. Use Instagram Analytics Tools
For a business or creator account, you can use the Instagram Insights option. It also shows you which days and times your followers are most active.
3. Post at Different Times
You can post at different hours and on different days. Then, it’s ideal to look at which posts get more likes and comments. This also helps you find the best time for your page.
4. Think About Time Zones
It’s always better to try posting at times based on the local areas in the USA. Like, you can aim for morning or evening to upload random posts.
5. Check Your Engagement Level
You’ll need to watch which posts get more likes, shares, or saves. This also tells you the pattern when people enjoy your content the most.
6. Use Tools to Schedule
Tools like Buffer, Sprout Social show you when your posts get the most attention to upload. With that, you can post at a scheduled time to get the maximum reach.
Final Words
In the end, understanding the best time to post on Instagram is crucial for any creators who want to see real results. By following the given timeline, your business can make the most out of it and get the ideal return.
Hope you find this guide helpful to know when to post along with other helpful details. Keep up the good work!
Efe Onsoy
Morethanpanel CEO
Efe Onsoy is a digital marketing expert and software coding professional with over a decade of hands-on experience in social media strategy and online growth systems. Since 2014, he has been building tools and campaigns that power successful digital brands and music marketing projects. Educated in London, Efe blends technical coding skills with deep marketing knowledge to craft high-converting, data-driven solutions.
