In 2024, determining the optimal time to publish on Instagram for your brand or industry is critical for increasing visibility and interaction.

This article seeks to walk users through this key step. Perfect scheduling enhances post visibility, which is critical for organizations and people trying to expand their audience. It also increases user engagement, resulting in a closer relationship between the poster and their engaged followers.

Furthermore, these data benefit strategic digital marketing, allowing content providers to maximize their effect and engagement. Stay tuned as we figure out when to post on Instagram in 2024.

Why Is Timing Important When Posting on Instagram?

Audience involvement is an important signal for Instagram's algorithms. Consequently, posting at the optimal time of day will significantly increase your organic reach.

If you target a particular period, you are most likely to catch your audience’s attention while they are browsing, which means more likes, comments, and shares immediately.

When Is the Best Time To Post on Instagram in 2024?

Unlike other social networks, which have the best time schedules to post, the best time to post on Instagram to gain likes, comments, and shares varies. Still, data indicates that engagement rates are typically greater on some days and times than others. We'll discuss the optimum times to reach your audience in this post, taking into account their geography and the nature of your business.

Posting at 4 AM attracts viewers who check their phones first thing in the morning, so your content will stand out before the noise of the day starts. According to a study, midmorning is the best time for interaction. Most users have started their days by 11 AM and are using their breaks to check social media. To maximize interaction, take into account the behaviors of your target audience whenever you choose to post.

The Best Time of Day in 2024 To Post on Instagram

As with any social platform, timing is delicate, and in this article, we will look at the best time to post on Instagram so that you can plan your schedule and stick to it.

Best Time to Post on Instagram on Monday

Specifically, the best time to post on it is Monday between 12 p.m. and 1 a.m. As the clients get into the rhythm of the workweek, they are ready to spend their leisure time scrolling through their Instagram accounts, which is a perfect chance to attract their attention.

Best Time to Post on Instagram on Tuesday

The best time to post on Instagram is on Tuesday, from 12 p.m. until 10 a.m. They are still awake and have an active working mentality; therefore, it is easier to capture their attention with new subjects. This means that engagement levels will increase during the day, particularly during this time.

Best Time to Post on Instagram on Wednesday

Wednesday mornings, afternoons, and evenings are the ideal times to post on Instagram. Wednesdays provide three ideal posting windows. Post at 8 in the morning to elicit midmorning responses, post at 2 in the afternoon for some male impetus, and post at 6 in the evening to see the early birds. Assuming these slots are favorable for the content, its visibility and interaction will be boosted in such a case.

Best Time to Post on Instagram on Thursday

People have found that the best time to post on Instagram is Thursday between 3 p.m. and 8 p.m. As a result of this brilliant opportunity, given that each Thursday at 3 p.m. is a lunch break for many people, you should seize the chance to interact with your audience. This window is preferable during the mid-afternoon to ensure it captures the consumer’s attention during a typical break.

Also, 8 p.m. is the best moment to catch the attention of working professionals who are winding down and browsing Instagram after work.

Best Time to Post on Instagram on Friday

On Fridays, the ideal hours to post on Instagram are from 12 to 1 and from 8 to 9. People are searching for distractions enthusiastically as the weekend draws closer. Take advantage of this by publishing during these hours.

Best Time to Post on Instagram on Saturday

Saturdays between 11 a.m. and 3 p.m. are the greatest times to post on Instagram. Instagram browsing is a great way to pass the time on Saturday mornings. Post content between these times to increase the amount of interactions you receive.

Best Time to Post on Instagram on Sunday

On Sundays, between 1 and 5 p.m., is when Instagram posts should be made. Finally, the week's end is here. The majority of them in the audience either enjoy their leisurely morning routines or are preoccupied with something. Share your amazing stuff on Sundays between 1 and 5 p.m. to cap off your week.

The Best Times To Post Reels and Stories on Instagram

According to research, the ideal time to publish Instagram Stories is between 11 a.m. and 2 p.m., during lunch breaks. You can use these results to help you continue your quest for the best posting times.

You now know when to publish on Instagram stories to increase your profile's visibility and interaction. Like Instagram posts, it's challenging to pinpoint the exact times that various businesses with a range of target audiences often publish on Instagram stories.

Reels are the newest Instagram trend that people love talking about while discussing stories. According to recent Instagram data, 58% of marketers plan to use reels by 2024. The location, industry, and audience all influence the ideal time to post reels on Instagram.

The best times to post Reels on Instagram will be: Tuesdays and Wednesdays have engagement periods that extend to 4 p.m. Weekdays are usually between 10 a.m. and 2 p.m. 

To find the best engagement times for you, we advise you to experiment with publishing Reels at various times. Remember that Reels' performance is influenced by many things, such as the Instagram algorithm, trending noises, and having a captivating video hook to draw in viewers.

Best Time To Post On Instagram By Industry

This is the time of year when your industry will see the highest Instagram engagement:

• B2C firms: It appears that before work, at lunch, and late at night when people are unwinding at home is the ideal time for firms selling consumer goods in this market.

• Businesses to Business (B2B): B2B activities typically take place after work and around lunch.

• Software Companies: This doesn't vary either, though it appears like the hours just before and after lunch could be ideal. Those of us who work in software probably take a break from screens during lunch.

• Healthcare Companies: It seems that mid-morning and early afternoon are the ideal times for healthcare enterprises to operate.

• Media Companies: Although Instagram traffic can be difficult to drive, media publishers can benefit from it in terms of brand growth. The optimum times are when people are heading for an afternoon break, taking their lunch break, or just starting work.

• Higher Education: It seems that meeting individuals after work is the most successful approach when it comes to higher education. Perhaps people are more receptive to the notion of continuing their education or changing careers at the exact moment they are quitting their jobs (though hopefully this is not the case for you).

How To Find Your Own Best Times To Post on Instagram

Even though you might be eager to use these suggested high engagement periods for your posts as part of your plan, think about combining this information with your own Instagram analytics. You can find that different hours correspond to different members of your target audience.

• Use Instagram Insights to determine the ideal times to publish if you already have a creator or business account by doing the following:

• In the upper right corner of your profile, select ≡.

• Click Insights.

• To access more information, tap the metrics located beneath the Overview section or any particular material you have published. To view their peak activity periods, select Total Followers and navigate through the list.

Learn More: Which is the Best SMM Panel for Instagram?

Final words

There's nothing more frustrating than having your perfectly crafted Instagram photos go unnoticed.

To determine the ideal time for you to publish on Instagram, use the techniques and window of time covered above. On the first day, the numbers won't jump, but with persistent work, you will realize the benefits.

It will facilitate more effective audience engagement and swiftly place you in front of interested parties.

But keep in mind that posting at the optimal time won't guarantee that your material will appear in your audience's newsfeed.

If you are struggling to grow your Instagram audience and engagement, using an effective Instagram SMM Panel is an excellent approach.

For example, MoreThanPanel lets you discover the Best & Cheapest Instagram SMM Panel, a Solution for Your IG Growth! 

With our specialized Instagram SMM panel, MoreThanPanel empowers you to leap ahead in the social media race. At MoreThanPanel, we understand that creating a solid Instagram presence goes beyond just numbers. It's about building an engaged community that resonates with your brand. With this in mind, our services are tailored to not just inflate your follower count but also to amplify your impact and influence.

Try it yourself! Sign Up & Get Free Test Credit.