With a Business account, you get tools that help you grow your brand and manage customer relationships professionally. Here are some of the options you get with this account:
You can use Instagram Ads to promote posts or reach new buyers using this account. In fact, this lets you run ads easily.
With this account, you can use third-party apps to schedule posts or moderate comments. It also allows you to use apps to support your company.
You can tag products in your posts and sell directly from Instagram using this account. Plus, it lets you get passive income by selling items.
This account displays your business address and contact details on a public level, so anyone can reach or see your profile.
Comparing the Instagram Creator vs Business Account!
Now that you know what both account types offer, let’s compare Instagram creator vs business account side by side:
Target Audience
The Creator account is designed for people like influencers, content creators, and those who want to build a personal brand.
On the other hand, the Business account is made for companies, service providers, and anyone managing a formal brand presence on Instagram.
In fact, the main difference is that Creator accounts support personal branding. But, Business accounts focus on profitable or organizational growth.
Music Library
Access to music is one of the main content-related differences between them. Well, Creator accounts have access to a wide range of trending or popular songs for Reels and Stories (except in paid ads).
However, Business accounts are limited to music that is cleared for commercial use due to copyright restrictions. It also means fewer popular audio options.
Analytics Tools
Both account types offer insights, but the depth varies. You see, Creator accounts provide basic performance data that focuses on follower growth and engagement.
In contrast, Business accounts offer more in-depth analytics to run ads and track campaign performance.
Contact Display Options
With a Creator account, users can select to display an email, phone number, or keep their contact info private.
But, Business accounts allow users to show not only contact info but also a physical business address on their profile. It’s also helpful for local brands that depend on walk-in clients.
Call-to-Action (CTA) Buttons
Both Creator and Business accounts can use CTA buttons like Book, Order, or Reserve. However, Business accounts offer extra options like lead generation forms.
These forms also allow brands to collect buyer details directly from Instagram. But this isn’t available for Creator accounts.
Instagram Shopping
This is another major difference between these two accounts. In fact, Business accounts can set up product catalogs, tag items in posts, and let users shop directly through Instagram. Then again, Creator accounts do not have access to Instagram Shopping options.
External Tools Integration
When it comes to connecting 3rd-party apps and tools, Business accounts have the upper hand. They also work with external scheduling tools, comment moderation platforms, and customer management systems.
In contrast, Creator accounts have limited compatibility with these external services. It can also be a drawback for users who rely on content planning tools.
Monetization Options
Creator accounts are made with
monetization in mind, unlike Business ones. They also allow users to
earn through subscriptions, live badges, and the Creator Marketplace, where they can partner with brands.
But, Business accounts don’t offer these features. However, they focus instead on monetizing through product sales and ad strategies.
How to Switch to an Instagram Account?
No matter if you want to go with a Creator or Business account, switching from your personal account is very easy. Here’s how to do it yourself:
- Open your Instagram profile.
- Tap the three lines in the top right corner.
- Go to Settings to find Account type and tools options.
- Tap Switch to a professional account.
- Pick your category, like artist, entrepreneur, brand, and so on, based on your preference.
- Select either Creator or Business based on your needs.
Note: If you plan to go with an
Instagram SMM Panel to promote likes, shares, and comments, be sure to switch to the Creator or Business account.
