Instagram Reels are entertaining, short video clips designed to grab the viewer’s attention with dynamic content.
As the platform continues to pivot to video, Reels — and by extension, the accounts of people who make them — have become an important means of growing an audience and making money. In this post, we will discuss how you can and should monetise with Instagram Reels! Whether you’re an influencer, a business or a beginner, we have some practical tips to make the most of Reels.
With the right strategy and a push from MoreThanPanel, you can drive visibility and engagement, driving you towards better monetization.
Why Instagram Reels Are a Powerful Tool for Monetization
Using Instagram Reels is a great way to expand your reach, considering Instagram’s algorithm prefers video content. Here’s why they are great money-makers:
- Higher Engagement: Reels usually get more views and engagement than normal posts.
- Algorithm Boost: Reels are promoted as part of Instagram’s algorithm on the Explore page, which can give content more visibility.
- Direct Monetization: Creators can earn directly with badges and branded content.
- Brand Collaborations: Businesses are increasingly looking for influencers who use Reels creatively.
- Diverse Content Opportunities: You can showcase products, give tutorials, or even tell stories.
Set Up Your Instagram for Monetization
Before you start monetizing, ensure your profile is optimized:
1. Switch to a Professional Account
- Go to settings and switch to a Creator or Business account.
- Access analytics, branded content tools, and monetization options.
2. Enable Monetization Features
3. Update Your Bio
- Clearly state your niche and expertise.
- Add contact information for potential collaborations.
4. Link Your Other Platforms
- Cross-promote your YouTube or blog to diversify income streams.
- Use Linktree or similar tools to organize your links.
Top Ways to Monetize Instagram Reels
1. Branded Content and Sponsorships
Collaborate with brands in your niche. Here’s how to do it:
- Create content that features the brand’s products naturally.
- Use the Branded Content tag for transparency.
- Negotiate payment based on your reach and engagement.
2. Instagram’s Reels Play Bonus Program
Instagram offers a Reels Play Bonus to eligible creators in some regions.
- Get paid based on views and engagement.
- Check your Professional Dashboard for eligibility.
- Create high-quality content consistently to maintain eligibility.
3. Affiliate Marketing
Promote products from affiliate programs and earn commissions.
- Add affiliate links to your bio.
- Create Reels showcasing the product in use.
- Clearly disclose that it’s an affiliate link.
4. Sell Your Own Products or Services
If you own a business, use Reels to:
- Demonstrate product usage.
- Announce new releases.
- Offer limited-time discounts.
- Link to your shop directly from the Reel.
5. Offer Paid Promotions for Other Creators
If you have a strong following, charge smaller creators or businesses for shoutouts and promotions.
- Create a rate card based on your average engagement.
- Offer packages like single mentions or a series of Reels.
6. Use Paid Badges in Instagram Live
When going live, followers can purchase badges to support you.
- Host Q&A sessions or live tutorials.
- Acknowledge supporters during the broadcast.
- The more engaging your life, the more badges you’ll earn.
Tips to Create High-Converting Reels
- Keep It Short and Snappy: Aim for 15-30 seconds to hold attention.
- Add Captivating Hooks: Start with a question or bold statement.
- Use Trending Music: Pick songs that are currently popular on the platform.
- Leverage hashtags: Use a mix of niche and trending hashtags to maximize reach.
- Post Consistently: Create a schedule and stick to it for algorithmic consistency.
- Engage With Comments: Respond promptly to boost your Reel’s visibility.
Tools and Apps to Enhance Your Reels
- Edit videos professionally with transitions and effects.
- Add text, stickers, and music seamlessly.
- Create attractive thumbnails for your Reels.
- Use customizable templates to maintain branding.
- Add professional filters and audio syncing.
- Create slow-motion effects and seamless cuts.
- Plan and schedule your Reels in advance.
- Get insights into the best times to post.
Common Mistakes to Avoid When Monetizing Reels
- Over-Promoting: Balance promotional content with authentic and engaging videos.
- Ignoring Analytics: Regularly check what works and what doesn’t.
- Poor Video Quality: Blurry or poorly lit Reels get fewer views.
- Skipping Trends: Don’t ignore popular challenges and formats.
- Inconsistent Posting: Regular content keeps your audience engaged.
- Not Disclosing Sponsorships: Always follow transparency guidelines.
Real-Life Examples of Instagram Reels Monetization
1. Fashion Influencer Collaboration
A local brand featured some summer looks by a fashion influencer. The reel was made with popular videos and creative transitions. It got more than 100k views and increased the brand followers.
2. Cooking Tutorial Series
A food content creator shared a few easy, affordable recipes. The Reels caught the eye of a local grocery chain, which sponsored the duo in a win-win deal.
3. Fitness Challenges
A personal trainer launched a “30-Day Fit Challenge” series with a fitness apparel company. The branded Reels not only led to more followers, but they also paved the way for more merchandise sales.
Conclusion
To make money on Instagram Reels, you need to be creative, put out content consistently and work smart. Whether it’s turning brand partnerships into paid campaigns or producing content people love, there are plenty of ways to make money on hot new platform TikTok. Begin with properly setting up your account, using the correct tools, and by posting content that your audience connects with most.
With MoreThanPanel, you can grow your social media and increase your monetization to another level.
Frequently Asked Questions (FAQS)
Q1: Can anyone monetize Instagram Reels?
A: You need a Creator or Business account and must meet Instagram’s eligibility criteria.
Q2: How much can I make from Reels?
A: It's all about views and interaction and how you monetize.
Q3: What are badges on Instagram LIVE?
A: They are a way for followers to financially support creators during live sessions.
Q4: Do I need professional equipment for Reels?
A: No, a smartphone with good camera quality and lighting is sufficient.
Q5: How can MoreThanPanel help with Reels monetization?
A: MoreThanPanel provides strategies to increase followers and engagement, essential for successful monetization.
Start creating engaging Reels today and watch your earnings grow! Whether you’re just starting out or looking to enhance your existing strategy, this guide will set you on the right path.
Efe Onsoy
Morethanpanel CEO
Efe Onsoy is a digital marketing expert and software coding professional with over a decade of hands-on experience in social media strategy and online growth systems. Since 2014, he has been building tools and campaigns that power successful digital brands and music marketing projects. Educated in London, Efe blends technical coding skills with deep marketing knowledge to craft high-converting, data-driven solutions.
