What Are LIVE Events on TikTok? A Complete Guide

• Schedule an event ahead of time, allowing followers to RSVP.
• Get a notification reminder before the event starts.

Interactive Elements

• Use polls, Q&AS, and live comments to boost engagement.
• Real-time reactions and gifts can increase audience participation.

Monetisation Options

• Receive gifts from viewers that can be converted to earnings.
• Integrate brand partnerships and sponsorships seamlessly.

Event Analytics

• Monitor how many people are streaming your track, engaging with it and who they are.
• Quantify the growth and engagement of followers attending your event.

Post-Event Availability

• Save and share your LIVE event as a regular video on your profile.
• Allow users who missed the live session to catch up later.

Benefits of Using TikTok LIVE Events

Here’s why TikTok LIVE Events are a game-changer for creators and businesses alike:

• Real-Time Interaction: Communicate with listeners in real-time.
• Community Building: Create a feeling of camaraderie by interacting with followers in real-time.
• Boosted Visibility: Scheduled events often appear in followers' feeds, increasing awareness.
• Revenue Generation: Accept gifts and tips during your broadcast.
• Personal Branding: Show your authentic side, which builds trust.
• Cross-Promotion: Direct traffic to other social platforms or websites.

Step-by-Step: How to Set Up a LIVE Event on TikTok

Step 1: Update Your App

Be sure your TikTok app is updated to have access to the new functionality.

Step 2: Access the LIVE Event Feature

• Launch the TikTok app and tap the "+" icon to start a new video.
• Swipe to the LIVE option at the bottom.
• Tap on Schedule a LIVE Event.

Step 3: Enter Event Details

• Add an engaging title and description for your event.
• Set the date and time for the broadcast.
• Choose a category that best fits your content.

Step 4: Customise Your Event

• Enable comments, reactions, and gifts if you want to increase interactivity.
• Add a thumbnail that visually represents your event.

Step 5: Promote Your Event

• Share the event link on your profile and other social platforms.
• Encourage followers to RSVP.

Step 6: Go LIVE!

• At the scheduled time, tap Go LIVE to start your event.
• Engage with your audience by answering comments and acknowledging reactions.

Tips for a Successful TikTok LIVE Event

1. Plan Your Content: Prepare an outline of what you’ll discuss or demonstrate.
2. Promote Early: Share teasers or countdowns on your profile.
3. Engage Actively: Respond to comments and shout out to frequent viewers.
4. Use Quality Equipment: Good lighting and sound make a huge difference.
5. Have a Moderator: Someone to handle comments and block spam.
6. Be Authentic: Genuine interactions build trust and loyalty.

Examples of Popular LIVE Events on TikTok

• Product Unboxings: Creators reveal new products and share first impressions.
• Talent Performances: Musicians and dancers showcase their skills live.
• Collaborative Chats: Creators go live with guests for Q&A sessions.
• Cooking Shows: Live cooking tutorials with real-time audience questions.
• Charity Drives: Fundraising events where donations are made through virtual gifts.

TikTok LIVE Events for Businesses and Creators

LIVE Events aren’t just for individual creators—brands can also leverage them to:

• Launch New Products: Showcase features and answer questions.
• Host Giveaways: Increase engagement and attract new followers.
• Provide Customer Support: Live problem-solving sessions for product users.
• Educational Workshops: Teach skills related to your brand’s niche.

Common Mistakes to Avoid During LIVE Events

• Poor Planning: Lack of structure leads to disorganised content.
• Neglecting Promotion: Not sharing the event link can limit your reach.
• Ignoring Comments: Failing to interact makes your audience feel ignored.
• Technical Issues: Test your equipment before going live.
• Exceeding Time Limits: Keep your session focused to maintain engagement.
• Spamming Content: Repetitive or irrelevant content can lead to viewer drop-off.

Final Thoughts

The TikTok LIVE Events is an amazing way to grow a loyal fan base, get more people aware of and talk about your brand, and even earn money.

MoreThanPanel can improve your TikTok game by getting you more views and likes. Be ahead of the curve and use LIVE Events to elevate your social stance!

Frequently Asked Questions (FAQS)

Q1: Who can host a LIVE Event on TikTok?

 A: No, you must have at least 1,000 followers and be over 18.

Q2: How do I market my LIVE Event?

 A: Share the event link on your profile, on your other socials and remind your following via post daily, leading up to the event.

Q3:  Is it possible to make money through TikTok LIVE Event?

 A: Yes, you can make money from the virtual gifts that come from the viewers throughout the event.

Q4: What if I am unable to make it to my LIVE Event?

 A: It will send a notification to your followers notifying them the event was missed, but you can schedule it again.

Q5: Is it possible to edit the details of the event after it has been scheduled?

 A: Yes, you can edit the title, description and the time before the event starts.

Q6: What kind of content is not allowed in LIVE Events?

 A: Of course, you have to follow community guidelines, or you might get banned or suspended.