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The Three Phases of Social Media Marketing Maturity: What to Know

The Three Phases of Social Media Marketing Maturity: What to Know

The world of social media is very similar to the magical fantasy-type world we have all read about. There are challenges to overcome, quests to complete, and treasures to find in every new area you visit. So, this article on the three phases of social media maturity won’t be like any other article you have read. Here, we will weave a story of evolution and have a transformative journey while seeing what these three stages are really about.

Phase One: The Novice Rookie

Image this: You just entered the school of Social Media with a dream of one day becoming one of the best knights there are. Everything is new to you, and there is something magical about everything you see. You are enchanted and excited about the new opportunities opening to you. It is this stage, what some call The Trial Phase, where your social media journey truly starts.

This stage is all about exploring and finding new things to do. You are a fresh knight in training, testing out what works for you and what doesn’t. Your brand or business is like a fresh suit of armor without any blemishes or scratches. You are all about creating your new profile, adding your profile image, posting new content and videos, and watching with a child-like glee when your view count, likes, and comments increase.

Metrics? Analytics? ROI? You do not know these things, and you don't care. At this stage, you are all about having fun and enjoying the start of your new journey.

Phase Two: The Rising Squire

Some time goes by months, even a year or two, and you have now earned the title of Squire. You are now wearing your armor of insight, wielding your blade of strategies, and carrying a shield of experience. You aren’t that happy-go-lucky rookie who just entered the Social Media school but a fully trained squire of Social Media.

You don’t just post content whenever you can; instead, you are posting narratives about your business and its products or services. You aren’t getting giddy whenever you get likes or comments; instead, you are rallying engagement to your profile or website. You are studying the ways of SEO, immersing yourself in the world of analytics, and mastering the arts of ROI. You now follow the path in your content calendar to reach new heights and overcome algorithms and engagement.

The second of three social media maturity phases is strategy, refinement, and insight. It is where you put your passion and energy from the rookie stage and mix it with the tactics or strategies of a pro player. Here, you have to play chess with pieces like engagement, reach, and conversion. It will be challenging, it will be intoxicating, and it will definitely be transformative.

Phase Three: The Champion Knight

Even more, time goes by as the months and years all blend together, and a true Knight comes out of the battles with social media algorithms. You have battled and conquered the dragon of trends and won the duels of competitors. Thus, you have been crowned Champion of Social Media Knights.

You aren’t just about the social media landscape; instead, you conquered the whole landscape. Your strategies are as flexible as arrows from a master bowman. Your insights are as deep as a sorcerer. And your content is as powerful as a dragon.

You have mastered the platforms at the third phase of social media maturity. Automation tools are your loyal allies, analytics your secret strategies, and engagement is your true calling. You don’t just predict trends; instead, you create them. You aren’t listening or following another’s narrative but making your own.

Algorithms now don’t scare you; they dance to your every insight, intuition, and innovation. Here, at this stage, you create a blend of science of strategy and insight with the magic of social media. Thus, your content goes down in pages of legends.

The Finale

There you have it, the three phases of social media maturity from our perspective with a touch of fantasy. From a rookie with no knowledge to a trained squire with a blade of strategy, and finally, a knight of social media, conqueror of algorithms and trends.

Never mind how we talked about these phases; instead, remember that social media is a realm of constant change. New trends and algorithm changes are always there to be beaten and overcome. So, don’t let your guard down for a second, and use everything you learned through the phases to your advantage.

The journey of social media maturity isn’t straight; instead, it's more cyclical. Every post, every like, every comment is just one step in this never-ending crusade. So, take your first step in this fantasy world of social media not as a simple marketer but as a would-be knight of old. Do you have what it takes to become the best and conquer all that comes to you?


Q: How long does it typically take for a business to progress through these phases?

The timeline varies, but businesses usually spend several months in each phase, with a focus on gradual and sustainable growth.

Q: Is burstiness always beneficial, or can it backfire?

While burstiness can be advantageous, it's essential to maintain authenticity and relevance to avoid potential backlash.

Q: What role does user-generated content play in social media marketing?

User-generated content fosters a sense of community, authenticity, and brand loyalty by involving customers in the storytelling process.

Q: How can businesses adapt to changing algorithms on social media platforms?

Regular monitoring, staying informed about platform updates, and being agile in adjusting strategies are key to adapting to changing algorithms.

Q: Is there a risk of over-optimization in the third phase?

Yes, over-optimization is a concern. Businesses should strike a balance between data-driven decisions and maintaining a human touch in their interactions.

Efe Onsoy